Globe Enhances Connectivity in Bogo City with New Cell Sites

 

As the digital economy gains momentum, GCash, the Philippines’ premier finance super app and the largest cashless ecosystem, has emerged as a reliable ally for micro, small, and medium enterprises (MSMEs). By offering responsive and meaningful solutions, GCash facilitates easy access to digital financial tools, reinforcing its unwavering commitment to ‘Finance For All’.

Davao Premium Food Venture Co., a franchisee of popular food brands in the Philippines, has witnessed the value of GCash in their business operations over the past three years. Owners Kay Anjella Alcober and Jarre Cubio have seen GCash contribute a significant 5% to their company’s revenue share, instilling confidence for future expansion. This highlights how GCash is integral to business growth strategies.

GCash also positively impacts small community businesses, such as DKM Pharmacy. Since becoming a GCash Pera Outlet Partner a year ago, DKM Pharmacy owner Madelyn Leonin has earned an additional monthly income of Php12,000, demonstrating the revenue-generating potential of digital finance. Similarly, Ailyn Javier’s internet cafe and sari-sari store, Icy Cyberia Internet Cafe, has gained popularity in her neighborhood due to the adoption of GCash, attracting residents, workers, and delivery drivers.

These success stories underscore GCash’s commitment to fostering financial inclusion among MSMEs, a sector often underserved by traditional banking services. By offering tools such as cashless payment services (Scan to Pay, QR payments, Send Money, API Integration, Funds Disbursement for payroll streamlining, wallet limit upgrade) or access to fair lending through GLoans For Business, GCash enables MSMEs to remain competitive in a digitally evolving landscape.

“MSMEs constitute more than 99% of businesses in the Philippines and contribute 35% to 40% to the GDP,” says GCash B2B General Manager Jong Layug. "GCash is committed to creating a dynamic and responsive financial ecosystem that enables these businesses to thrive. When small businesses grow, they also spur growth in their communities.”

Innovations from GCash For Business

GCash for Business provides MSMEs with an entry point to cashless payments. This is particularly crucial for retail and food and beverage businesses that rely on high-volume transactions and benefit from a faster and more efficient customer experience. GCash is continually innovating to meet a broader range of needs and challenges and improve services essential to MSMEs.

Soon, retail and F&B businesses will be able to accept GCash payments with just a tap, reducing long queues and the need for smaller enterprises to onboard additional manpower.

Another upcoming GCash innovation is a more affordable terminal that uses audio QR codes, which instantly confirm payment through an audio notification. This reduces the effort for customers to present the e-receipt of their GCash payment for proof. MSMEs handling long queues will benefit from the convenience of audio confirmation. The feature also enables portable payments, particularly useful for MSMEs with booths and kiosks.

Lastly, GCash is rolling out a new innovation that will greatly benefit the service industry, especially front-facing workers such as delivery drivers and gasoline station employees. The device, designed specifically for MSMEs, provides businesses with the convenience of an affordable, lightweight, and portable device.

Digitizing Cities with GCash

To bring digital finance to more MSMEs, GCash is rolling out its DigiCities program in 27 cities.

DigiCities equips local government units with the tools to empower their businesses to go digital and expand their business acumen, such as financial literacy workshops and GCash For Business hubs that allow easy onboarding to the platform. The program will also provide MSMEs with Masterclass sessions on how to use TikTok Shop, Canva, and other digital tools, enhancing their digital marketing and branding capabilities to reach more customers. This initiative is made possible through GCash’s partnership with the Department of Trade and Industry (DTI), U.S. Agency for International Development (USAID), and StartUp Village.

MSMEs will also gain access to mentorship from some of the most successful Pera Outlet businesses through the GCash Pera Outlet kapihan.

The pilot implementation of the DigiCities program aims to transform LGUs to become more digitally inclusive, not just within their business community but also with government services. GCash will be working with LGUs to enable convenience and accessibility in services like tax collection, revenue generation, public services, social welfare, and financial aid.

“GCash is only as good as its latest innovations—our technology is constantly evolving, and so are the needs of MSMEs. We need to ensure that the ecosystem we are continually developing addresses their needs,” says Sazon. “Since our vision is Finance For All, we are always thinking of developing new tools and functionalities that will be useful for everyone in the digital economy, including MSMEs. This makes us the trusted partner of businesses, big and small, nationwide.”

FAQs

1. What is GCash? GCash is the Philippines’ leading finance super app and the largest cashless ecosystem.

2. How does GCash support MSMEs? GCash supports MSMEs by providing responsive and meaningful solutions that make it easier to access digital financial tools.

3. What are some of the tools offered by GCash for businesses? GCash offers tools such as cashless payment services (Scan to Pay, QR payments, Send Money, API Integration, Funds Disbursement for payroll streamlining, wallet limit upgrade) and access to fair lending through GLoans For Business.

4. What is the DigiCities program? The DigiCities program is an initiative by GCash to bring digital finance to more MSMEs. It provides local government units with the tools to empower their businesses to go digital and expand their business acumen.