In today’s fast-paced real estate market, innovation and customer-centricity are crucial for success. At delaware Philippines’ recent Industry Brunch and Learn event, titled “Transforming Real Estate: Utilizing SAP S/4HANA for Digital Innovation and Market Leadership,” industry experts discussed how digital transformation can revolutionize the real estate sector. They emphasized the importance of technology and communication in overcoming internal challenges and enhancing customer experiences.
The real estate industry offers numerous growth opportunities, but internal setbacks often prevent organizations from fully capitalizing on them. Keynote speaker Carl Dy, Property Guru and Author, highlighted that the main obstacles are often internal, such as overburdened employees, inefficient processes, and poor communication, rather than external factors like competition or market shifts.
“The true hurdles often lie within overburdened employees, inefficient processes, and poor communication. These internal issues not only affect the workforce but also lead to subpar customer experiences, eroding trust and loyalty,” said Dy.
Dy identified communication gaps as a critical pain point throughout the customer journey. Delayed responses from agents or lack of updates post-purchase can significantly frustrate customers. He urged real estate companies to shift from a sales-centric approach to one that fosters long-term relationships through improved communication, transparency, and strategic use of technology.
Aldin Anos, delaware Industry Leader for Real Estate, agreed, emphasizing how delaware and SAP S/4HANA can partner with real estate organizations to address these industry-specific challenges.
“Technology is a powerful enabler. Its effectiveness is amplified when paired with process improvements and a cultural shift within organizations. Many real estate companies still rely on outdated systems and manual processes, leading to inefficiencies and errors, which in turn cause setbacks that hinder growth,” said Anos.
Anos highlighted that SAP S/4HANA offers a comprehensive suite of tools tailored to meet the specific needs of real estate businesses. From project management to financial accounting and customer relationship management, SAP S/4HANA can streamline operations, reduce errors, and ultimately enhance the customer experience.
“These customized solutions are something delaware offers. We want to help industry leaders realize that addressing unique challenges in the real estate industry—such as portfolio management, contract and lease management, and third-party management—through technology and communication can be a huge win for both the customer and the business,” said Rosette Carrao, Partner and Delivery Head of delaware Philippines.
Simone Pigason, Senior Vice President for Customer Success at delaware Philippines, echoed this sentiment. She explained that while the event aimed to show real estate organizations how technology can transform their processes, it is also important to recognize that technology alone is not a complete solution for every challenge.
“The real estate industry landscape is changing, but what has not changed is the need for a people-first perspective. The key is not just in adopting technology, but in rethinking processes and strategies to fully leverage its capabilities. Those who embrace both conditions will be well-positioned to lead the industry into the future,” said Pigason.
The Industry Brunch and Learn event was attended by over 31 participants from real estate industry players such as PNB Holdings Corporation, Robinsons Land Corporation, Greenfield Development Corporation, San Miguel Properties, JG Summit Group of Companies, DATEM Incorporated, Trans Asia Construction Development Corporation, and Spectrum Properties. The event aimed to address key pain points in the real estate industry and demonstrate how SAP S/4HANA can revolutionize management practices by overcoming digital transformation challenges and showcasing actionable strategies and successful case studies.
To learn more about delaware’s solutions and services, visit their website at delaware Philippines.
FAQs
1. What is the main focus of the Industry Brunch and Learn event? The event focuses on how digital transformation and improved communication can address internal challenges in the real estate industry and enhance customer experiences.
2. Who were the key speakers at the event? Key speakers included Carl Dy, Property Guru and Author, Aldin Anos, delaware Industry Leader for Real Estate, Rosette Carrao, Partner and Delivery Head of delaware Philippines, and Simone Pigason, Senior Vice President for Customer Success at delaware Philippines.
3. What are the main challenges in the real estate industry according to the speakers? The main challenges include overburdened employees, inefficient processes, poor communication, and reliance on outdated systems and manual processes.
4. How can SAP S/4HANA help real estate businesses? SAP S/4HANA offers a comprehensive suite of tools for project management, financial accounting, and customer relationship management, which can streamline operations, reduce errors, and enhance the customer experience.
5. What is the importance of a people-first perspective in the real estate industry? A people-first perspective is crucial for rethinking processes and strategies to fully leverage technology’s capabilities, ensuring long-term success and leadership in the industry.
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