#Asticom Technology Inc., a leading player in the technology and outsourcing industry, is advancing the integration of artificial intelligence (AI) within human resources (HR) to foster a transformative, people-centric employee experience.
Speaking at the 61st Annual Conference of the People Management Association of the Philippines (PMAP), Asticom President and CEO Mharicar Castillo-Reyes highlighted AI’s potential to empower HR teams and enhance the employee journey.
In light of Ipsos Global Advisor's 2024 survey showing that 73% of Filipinos fear job loss due to AI, Castillo-Reyes calls for a new perspective, viewing AI as an enabler of growth rather than a replacement for human capabilities.
“Technology is not just a tool; it’s an enabler of a new employee experience that brings out the best in people and organizations,” she said, adding that people-centered AI can boost engagement, reduce turnover, and enhance productivity.
She discussed the critical global trends in HR, highlighting AI-powered tools and advanced analytics as essential assets for organizations striving to remain competitive in a data-driven landscape. These innovations showcase AI's ability to automate traditional HR tasks, like resume screening and interview scheduling, while leveraging data insights for strategic decision-making.
“AI can free up HR teams from mundane tasks, allowing them to focus on more strategic initiatives that enhance employee growth and development,” she said.
But while AI offers substantial potential to boost efficiency, Castillo-Reyes acknowledged the challenges it presents.
“As we incorporate AI into HR, we must consider issues such as bias, privacy, and transparency,” she cautioned, emphasizing the need for a strategic approach that aligns AI initiatives with business goals, grounded in fairness and integrity.
Integrating digital strategies with company culture and values ensures that technology genuinely supports the workforce, she said, with inclusivity and empathy guiding AI implementation to foster continuous improvement and empowerment.
Being at the helm of Asticom, Castillo-Reyes shared how the company’s HR solutions—spanning recruitment process outsourcing, employee services, learning platforms, and payroll management—use AI to enhance productivity, reduce turnover, and increase engagement.
She pointed to Asticom’s AI-driven solution, NXT (www.nxt.com.ph), designed to optimize talent acquisition strategies, showcasing how such tools empower HR teams to enhance and elevate the workplace journey.
“A truly human-centered digital transformation places people at its heart,” Castillo-Reyes stated. “At Asticom, our mission is to improve people’s lives by creating opportunities through innovative services and technologies.”
Through this approach, Asticom aims to help companies achieve greater employee satisfaction, productivity, and retention, shaping a workforce ready for the future.
For more information on Asticom’s AI-driven HR solutions, visit http://www.asticom.com.ph.
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